Bundle Pricing Calculator
(Bundle Price, Savings & Margin)
List the price and cost of each item in the bundle, then set a discount or a fixed bundle price. The calculator shows the saving for the customer and the margin for you.
Step 1 — Items in the Bundle
Step 2 — How to Price the Bundle
Percentage off the sum of individual item prices
Calculated Results
Add item prices to calculate bundle savings and your margin.
This bundle pricing calculator sets a price for products sold together. List the regular price and the cost of each item, then choose a percentage discount or type a fixed bundle price. It shows the bundle price, how much the customer saves, and the profit and margin left for you.
How to Calculate a Bundle Price
| Item | Regular price | Cost |
|---|---|---|
| Item 1 | $20 | $8 |
| Item 2 | $15 | $5 |
| Item 3 | $25 | $10 |
| Total | $60 | $23 |
At 15% off, the bundle price is 60 × 0.85 = $51 and the customer saves $9. Your profit is 51 − 23 = $28, a margin of 54.9%. Sold separately at full price the same three items earn $37, a 61.7% margin.
Starting From a Fixed Bundle Price
A round price is often easier to sell than a percentage. Type the price and the calculator works out the discount it represents.
A $45 bundle of the same items saves the customer $15, which is 25% off. Your profit is $22 and the margin is 48.9%.
How the Discount Changes the Margin
Every dollar of discount comes out of profit, because the cost of the items does not change.
| Bundle discount | Bundle price | Customer saves | Profit | Margin |
|---|---|---|---|---|
| 0% | $60.00 | $0 | $37 | 61.7% |
| 10% | $54.00 | $6 | $31 | 57.4% |
| 15% | $51.00 | $9 | $28 | 54.9% |
| 20% | $48.00 | $12 | $25 | 52.1% |
| 30% | $42.00 | $18 | $19 | 45.2% |
A 15% discount here takes $9 off a $37 profit, which is about a quarter of it. The Discount Calculator does the same sum for a single item.
When a Bundle Pays
Whether a bundle helps depends on what the customer would have bought without it.
| Customer would have bought | Profit without bundle | Profit with $51 bundle | Difference |
|---|---|---|---|
| Item 1 only | $12 | $28 | +$16 |
| Items 1 and 3 | $27 | $28 | +$1 |
| All three at full price | $37 | $28 | −$9 |
A bundle earns more when it moves a customer from one item to several. It earns less from customers who were going to buy everything anyway. In mixed bundling, where the items stay on sale separately, you get both kinds of customer, so the result depends on the mix. Look at how often the items are already bought together before choosing the discount.
Checks Before Setting the Price
- Slow items: a bundle of one popular item and one that does not sell is worth less to the customer than its listed saving.
- Other costs: the margin here is on item cost. Shipping, packaging and selling fees still come out of it.
- Separate prices: the saving is only real if the items are actually sold at the regular prices you list.
How to Use the Bundle Pricing Calculator
- List the items: Type the regular price of each item in the bundle and what each one costs you. Use the add button for more items.
- Choose how to set the price: Pick a percentage discount off the combined price, or type a fixed bundle price.
- Enter the discount or price: Type the discount percentage or the bundle price.
- Read the result: The calculator shows the bundle price, what the customer saves, and your profit and margin on the bundle.
Frequently Asked Questions
How do I calculate a bundle price?
Add up the regular prices of the items and take a percentage off. Three items at $20, $15 and $25 total $60. At 15% off the bundle price is 60 × 0.85 = $51 and the customer saves $9.
How do I work out the discount on a fixed bundle price?
Subtract the bundle price from the combined regular price and divide by the combined price. A $45 bundle of items that total $60 saves $15, which is 15 ÷ 60 = 25% off.
How do I calculate the margin on a bundle?
Subtract the combined cost of the items from the bundle price and divide by the bundle price. Items that cost $23 in total, sold as a $51 bundle, earn $28, a margin of 28 ÷ 51 = 54.9%.
What is the difference between pure and mixed bundling?
In pure bundling the items are sold only as a bundle. In mixed bundling each item can also be bought separately at its regular price, and the bundle is offered at a discount.
Does a bundle always raise profit?
No. It raises profit when the customer would otherwise have bought fewer items. A customer who would have bought every item at full price pays less with the bundle, and the discount comes straight out of your profit.
Does the bundle margin include shipping?
No. The calculator uses item cost only. A bundle that ships in one parcel can cost less to send than separate orders, and selling fees charged as a percentage fall with the lower price, so work those out separately.
Formulas and worked examples checked in October 2026.