YouTube Revenue Calculator
(Ad Earnings From Views, RPM or CPM)
Enter your monthly views and the RPM from YouTube Analytics. If you only know a CPM, switch modes and enter the share of views that show an ad.
Estimate from
Views on long-form videos in a month, from YouTube Analytics
Revenue per 1,000 views from YouTube Analytics. It is already after YouTube's share and counts every view
YouTube Revenue
💡 Formula Guide
This YouTube revenue calculator estimates earnings from your monthly views. Enter the RPM shown in YouTube Analytics and it returns earnings per month, per day and per year. If you only know a CPM, switch modes and it works from what advertisers pay, the share of views that show an ad and the creator's share of ad revenue.
How YouTube Earnings Are Calculated
A channel with 500,000 views in a month and a $3 RPM earns 500 × 3 = $1,500. That is $49.28 a day and $18,000 over a year at the same level.
| Monthly views | At $2 RPM | At $3 RPM | At $5 RPM |
|---|---|---|---|
| 10,000 | $20 | $30 | $50 |
| 100,000 | $200 | $300 | $500 |
| 500,000 | $1,000 | $1,500 | $2,500 |
| 1,000,000 | $2,000 | $3,000 | $5,000 |
The RPM columns are examples for the arithmetic. They are not typical rates. Use the RPM from your own analytics.
RPM and CPM Are Different Numbers
YouTube defines both on its Help page about RPM and CPM.
- CPM is what advertisers spend per 1,000 ad impressions. It is measured before YouTube takes its share and counts only views that showed an ad.
- RPM is how much you earned per 1,000 video views. It is calculated after YouTube's revenue share and includes all views, including ones that were not monetized. It also includes revenue from memberships, YouTube Premium, Super Chat and Super Stickers.
RPM is the creator's number. Because it already allows for YouTube's share and for views with no ad, you multiply it by total views and deduct nothing more.
Estimating From CPM
If you have a CPM but no RPM, the second mode builds the estimate in steps.
Take 500,000 views where 60% show an ad. That is 300,000 ad impressions. At an $8 CPM advertisers pay $2,400. With the 55% creator share you earn $1,320, which works out to an RPM of $2.64.
This mode counts one ad impression for each view that shows an ad. A long video can show more than one ad, so the real figure can be higher. It also leaves out memberships, Premium revenue and other non-ad income. The share of views that show an ad is your own estimate. YouTube does not publish one figure for it.
Revenue Shares in the YouTube Partner Program
YouTube's partner earnings overview lists the share creators receive under each part of the agreement.
| Revenue source | Creator's share |
|---|---|
| Ads on long-form videos (Watch Page) | 55% of net revenue |
| Shorts feed ads | 45% of the revenue allocated from the Creator Pool |
| Memberships, Super Chat, Super Stickers, Super Thanks | 70% of net revenue |
Shorts are paid from a pool shared between creators, so views × CPM does not describe them. Use the RPM mode with your Shorts RPM for a Shorts estimate.
What the Estimate Leaves Out
- Changes in RPM. RPM moves from month to month and from video to video. A yearly figure assumes this month repeats twelve times.
- Income outside YouTube. Sponsorships, affiliate links and your own products are not in RPM. See the Influencer Rate Calculator and the Affiliate Commission Calculator.
- Tax and costs. The result is before tax and before what you spend making videos.
For ads on a website instead of a channel, use the AdSense Revenue Calculator. The CPM Calculator covers cost per 1,000 impressions from the advertiser's side.
How to Use the YouTube Revenue Calculator
- Choose RPM or CPM: Pick RPM if you have it in YouTube Analytics. Pick CPM to work from what advertisers pay.
- Enter monthly views: Type the views your long-form videos get in a month.
- Enter RPM: In RPM mode, type the RPM shown in YouTube Analytics.
- Or enter CPM details: In CPM mode, type the CPM, the percentage of views that show an ad, and your share of ad revenue. The share opens at 55%.
- Read the result: The calculator shows estimated earnings per month, day and year, and per 1,000 views.
Frequently Asked Questions
How much does YouTube pay per 1,000 views?
It is your RPM, and it is different for every channel. YouTube does not pay a fixed amount per view. Find your RPM in YouTube Analytics and multiply it by your views divided by 1,000. At a $3 RPM, 500,000 views earn $1,500.
What is the difference between RPM and CPM on YouTube?
CPM is what advertisers pay per 1,000 ad impressions, before YouTube's share. RPM is what you earn per 1,000 views, after YouTube's share, and it counts every view, including views that showed no ad. YouTube says this is why RPM is lower than CPM.
What share of ad revenue do creators get?
Under the YouTube Partner Program, creators receive 55% of net revenue from ads on their long-form videos. For Shorts, creators receive 45% of the revenue allocated to them from the Creator Pool. For channel memberships, Super Chat, Super Stickers and Super Thanks the share is 70%.
Does RPM include more than ads?
Yes. YouTube says RPM draws on several revenue sources, including ads, channel memberships, YouTube Premium revenue, Super Chat and Super Stickers. So an estimate from RPM covers all of those, and an estimate from CPM covers ads only.
Why should I not multiply RPM by monetized views only?
Because RPM is already worked out over all views. Applying it to a smaller number of views would deduct the unmonetized views twice and give a figure that is too low.
Can this predict what a new channel will earn?
No. A new channel has no RPM yet, and RPM differs widely between channels. You can test a range of RPM values to see the spread, but the result is only as good as the RPM you enter.
Formulas and worked examples checked in October 2026. RPM, CPM and revenue share definitions checked on YouTube Help in October 2026.